We get to see Marilyn Monroe, Elvis Presley, AVICII and other successful, beautiful human beings drink coke. Quoting Coca-Cola:
Billions of people have "kissed" the
Coca-Colaglass bottle over the last 100 years. Hopefully, you're one of them. And if so, you're in pretty good company.
The bottles are recycleable, so what I get from this is that I may, indirectly, have kissed Marilyn, by drinking coke from the same bottle as her.
But what are the odds? With that figure, how much coke did Marilyn drink?
Darren Jones sucks down fortytwo liters of coke a week. If statistics mattered, this would be a much more relevant campaign.
But coke don't seem eager to remind us of all the average Joes who has been drinking from the bottle you buy.
We're not always clean ...
... we're not always human ...
... and while Elvis, at least in the original ad, aims for an adequate body opening ...
... we sometimes miss.
Back in the days, Coca-Cola had good relations with Nazi Germany, they even invented Fanta so the company could stay with the Volk in the Reich when the war broke loose.
So if their campaign wants to go back in history, they forgot someone.
And I'm sorry you have to see this ...